Go to page:
1 2
Google Analytics for Flash Campaigns : Ads & Widgets
Although Flash-enabled ad campaigns could be powerful form of advertising, its complex structure makes it difficult for advertisers to measure how users are interacting with those ad widgets to see how effective those ads really are. Up until now, as Sprout through its widgetized Ad campaign creation tool Sprout Mixer, is integrating Google Analyti
Tags: campaigns ,
widgets ,
google ,
sprout ,
advertisers
SEW Experts: Suing Google over Yahoo
Yahoo's last ditch effort to generate additional revenue and thwart a hostile purchase from Microsoft might have provided sufficient impetus for a partnership six months ago, but we're a long way from the world we all knew then. The government, consumer watchdogs, and advertisers are all raising opposition to the Google-Yahoo ad deal. In today's Se
Tags: yahoo ,
google ,
advertisers ,
partnership ,
government
Over Before It Started: Google and Yahoo Search Ad Deal Canceled
Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious since Google + Yahoo = an enormous chunk of the search ad market. Groups of advertisers spurred on by Microsoft lobbied the Department of Justice to oppose the deal. But they might have just facilitated
Tags: google ,
search ,
yahoo ,
advertisers ,
implemented
Google and Yahoo Break Up, End Their Advertising Agreement
The Google Blog has big news -- Google and Yahoo have decided to kill their advertising agreement. The reasons cited are that the government has been reviewing the agreement but they are not happy with it. Further, some advertisers are...
Tags: agreement ,
advertising ,
google ,
advertisers ,
their
Yahoo Raising Minimum Bids for Search Ads?
We have recently wrote about Yahoo Charging More & Giving Less. But it seems like a new wave of spikes in minimum bids have been surging through Yahoo Search Marketing campaigns. A WebmasterWorld thread has a few advertisers complaining that...
Tags: yahoo ,
webmasterworld ,
minimum ,
search ,
advertisers
Leverage Information from Google to Lower the Cost of Your PPC Bids
by Jennifer Laycock One of the nice things about Google's somewhat complicated paid search advertising system is that as time passes, they give advertisers more and more information about their campaigns. While it takes time to learn how to read and interpret this information, doing so can go a long way toward helping you maximize your campaign per
Tags: information ,
google ,
complicated ,
advertisers ,
advertising
Beware of Google AdWords Editor 6.5.0
Yesterday, Google announced the release of AdWords Editor 6.5. I did a detailed post on the new features at Search Engine Land. But, since I posted the second Google released the news, I did not yet get feedback from advertisers...
Tags: google ,
adwords ,
editor ,
advertisers ,
announced
Yahoo Rolls out Enterprise Web Analytics
Sometime in May, Yahoo has acquired a web service company called IndexTools. Now, several months after Yahoo is making use of their acquisition with a new service Web Analytics for Business websites. This service helps to create a feedback mechanism for e-merchants, website owners, advertisers and developers. It provides data and insights which wil
Tags: service ,
analytics ,
yahoo ,
advertisers ,
acquisition
Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release
Last April, Yahoo acquired web analytics company IndexTools and indicated that the enterprise version would be made available for free. This week, Yahoo is rebranding the tool as Yahoo Web Analytics and beginning to roll it out to more users. The tool is already available for advertisers who use Yahoo to build micro-sites as well as third party dev
Tags: analytics ,
yahoo ,
indextools ,
available ,
advertisers
Yahoo Launches Web Analytics
Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers.
The next “big deployment,” Kavatheka
Tags: analytics ,
yahoo ,
advertisers ,
application ,
kavathekar
Go to page:
1 2
