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Is Yelp.com Paying for Positive Comments?
Yelp.com, the review site, is reported to have been engaging in some shady activity with business owners. In one example quoted by the linked article, a business owner was told by telemarketers that if she paid $300, reviews can be...
Tags: business ,
telemarketers ,
engaging ,
yelp ,
reported
The Advantages Of Being Small
One of the reasons SEO is such a killer marketing strategy is that a small business can compete with, and often outmaneuver, a big business.
Compare the costs of a SEO campaign vs any other marketing channel. Television? Radio? Print? How much would it cost to get worldwide exposure using any of those channels?
We're all sold on search marketing.
Tags: marketing ,
business ,
outmaneuver ,
television ,
small
Accoona Acquired by Masterseek
U.S. business-to-business search engine Accoona has been acquired by Denmark-based business-to-business search engine Masterseek. Accoona launched in 2004 and has seen much of its success in China. "We have worked intensely for the last two weeks in order to get all of the legalities and finances in place for the takeover and there is still a great
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accoona ,
masterseek ,
acquired ,
engine
SearchDay | Small Business Site Architecture
Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past and Future; Updates for Microsoft adCenter; and more.
Tags: architecture ,
business ,
small ,
microsoft ,
searchday
Why Being Likeable is a Profitable Business Strategy
4 Reasons You Want to be Liked
One thing that has always fascinated me about Rand Fishkin is how likeable he is. Being known and likeable is an effective business strategy for 4 big reasons
People prefer to spend money with people they like and trust. We purchase based on emotion and then use logic to justify our emotions. (This gives a likeable p
Tags: likeable ,
business ,
strategy ,
reasons ,
people
LinkedIn Launches Market Research Survey Service
LinkedIn has launched a new survey feature that will enable its members to conduct market research. LinkedIn is an online social network built around business and careers and has 30 million members. “LinkedIn overcomes quality and authenticity issues that other sample providers face,” said Dan Shapero, Director of Business Services, LinkedIn.
Tags: linkedin ,
research ,
business ,
members ,
authenticity
SBS Mailbag: Many Service Areas, One Address
SBSM reader Doug recently wrote in with a question that describes a very common small/local business situation:
My business is home based. I do have a UPS mailing address. I have a business that is service based and typically go to clients homes in many areas. Did I miss, or do you have [...]
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address ,
service ,
based ,
areas
Small Business SEO: It's About Education and Empowerment
Posted by rishilThere has been a spate of posts recently that talk about spammy SEO agencies offering guarantees, trying to con webmasters into linking to them.
Photo Credit: http://www.flickr.com/photos/david-trattnig/262091025/
As a small business SEO/SEM, how do you deal with competition by these “guaranteed” page one results type
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empowerment ,
competition ,
rishilthere ,
webmasters
Q&A on Google Maps and Local Businesses
Timed to coincide with a local search session at SMX East, Greg Sterling posted a Q&A about Google Maps and local businesses on Search Engine Land today. If you’re a small business owner with questions/concerns about your local business listing in Google Maps, I’m guessing this Q&A will have some helpful, interesting informati
Tags: search ,
business ,
google ,
local ,
businesses
Google Local Business Center Access Issues
A Google Groups thread reports many business owners having difficulty accessing the Google Local Business Center. The error people are getting is: System Error We're sorry, but we are unable to serve your request at this time. Please try back...
Tags: local ,
difficulty ,
center ,
google ,
business
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