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Selling SEM in the global recession: it’s the ROI, stupid
Like many businesses we’re currently assessing our exposure to the effects of the financial crisis and how the trickle down impact on the “real economy” might effect us. It’s widely accepted that when times get tough the marketing budget is the first target for cost cutting, so are we, as Search Marketers, in trouble?
On the
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marketing ,
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assessing ,
currently
Breaking: MySpace MyAds Enters Public Beta
MySpace has just announced the public beta of its do-it-yourself advertising platform MyAds. “With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream - provid
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advertising ,
myads ,
public ,
businesses
Wall Street Journal (and me!) on Holiday Marketing
Today’s Wall Street Journal tackles the topic of holiday-season marketing for small businesses, with the idea being that, if holiday traffic and sales are a key part of your business plan, you better be thinking now about your holiday online marketing plan. The article covers and expands on four main themes: Polish Your Web Site
Work [...]
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marketing ,
journal ,
street ,
businesses
Site Clinic: When "Free" Actually Costs More
by Jackie Baker We've all heard the phrase "You get what you pay for" and deep down we
all know it is true. But as small businesses operating on a low budget,
it's easy for us to get into the habit of going for what's free when it
comes to our websites. The problem is "free" or "cheap" for hosting and
other foundational resources comes with major l
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comes ,
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operating
Yahoo Investor Shows Big Kahunas - Offers Microsoft its $12 Stock for $22
There’s no doubt that the current economic meltdown is hurting a lot of businesses. At the sharp end of the Wall Street collapse is Yahoo–its stock is down 34% since the beginning of August.
With its partnership with Google destined to be delayed for eternity, some Yahoo investors are hoping Microsoft might be willing to catch [...]
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yahoo ,
partnership ,
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businesses
SEM for Small Businesses
As much as I love New York, this Cali girl needs her warm weather. Thankfully, for the first time today I'm not freezing cold in this room. Little blogger fingers do much better when not afflicted with the early stages of frostbite. This session is sponsored by SEMPO and our...
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afflicted ,
frostbite
Q&A on Google Maps and Local Businesses
Timed to coincide with a local search session at SMX East, Greg Sterling posted a Q&A about Google Maps and local businesses on Search Engine Land today. If you’re a small business owner with questions/concerns about your local business listing in Google Maps, I’m guessing this Q&A will have some helpful, interesting informati
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google ,
local ,
businesses
Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool
Posted by randfishAfter 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include:
An Index of the World Wide Web – 30 billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater
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developments ,
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randfishafter
SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers
E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems. 91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.Of the retailers that have me
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marketing ,
businesses ,
important
Many San Diego SMBs Advertise Online, Or Do They?…
Here at Palore, we recently finished working on a large scale project in San Diego County, covering all businesses in all categories, from more than 10 leading local, vertical and IYP sites - a total of 168,466 businesses.
The fact that the number of total businesses we reached exceeds the one published by some data providers [...]
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total ,
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