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Deeper vs Broader: Exposure vs Engagement
One of the most salient points of Seth Godin's Tribes book is that in the long run it is much more profitable for most businesses to create a deeper community with stronger and more passionate connections than it is to create a broader one that has strong reach but no message.
Without Relevancy, Nobody Cares
Do you remember the hype around the laun
Tags: broader ,
create ,
deeper ,
connections ,
businesses
Social Media Can Be Cheap, But Its Not Free
by Mack Collier One of the big reasons why social media can be so appealing to small
businesses is because many of these tools/sites are free or very cheap
to use. Which is perfect for small businesses that probably have very
little in the way of a marketing budget to begin with. But there are
still costs to consider when launching a so
Tags: businesses ,
social ,
media ,
small ,
cheap
An SEO Conference In My Backyard
This is so seriously cool: Next Friday, November 7th, some of my best friends — who happen to be some of the smartest search/online marketers around — are coming to my hometown for a one-day search conference.
It’s called Learn About Web, and it’s geared specifically for small businesses. It’ll run from 8 am to 5 [...]
Tags: conference ,
search ,
specifically ,
businesses ,
seriously
Got Questions about The Economic Crisis and Internet Businesses?
Ask now.
Tags: businesses ,
questions ,
internet ,
economic ,
crisis
Analysts Change Tune on Web Ad Economics
CNET’s Stephen Shankland brought us an interesting article today on the projections of search advertising spend.
Many have speculated that the weakened economic state could be a boon to the Internet sector, as businesses look for more cost effective marketing, and consumers look for better prices on goods.
However some analysts disagree.
Cow
Tags: analysts ,
interesting ,
advertising ,
projections ,
businesses
Searching For Small Businesses, Coming Up Frustrated
Having written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses [...]
Tags: businesses ,
customers ,
search ,
surely ,
understands
Selling SEM in the global recession: it’s the ROI, stupid
Like many businesses we’re currently assessing our exposure to the effects of the financial crisis and how the trickle down impact on the “real economy” might effect us. It’s widely accepted that when times get tough the marketing budget is the first target for cost cutting, so are we, as Search Marketers, in trouble?
On the
Tags: businesses ,
marketing ,
recession ,
assessing ,
currently
Breaking: MySpace MyAds Enters Public Beta
MySpace has just announced the public beta of its do-it-yourself advertising platform MyAds. “With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream - provid
Tags: myspace ,
advertising ,
myads ,
public ,
businesses
Wall Street Journal (and me!) on Holiday Marketing
Today’s Wall Street Journal tackles the topic of holiday-season marketing for small businesses, with the idea being that, if holiday traffic and sales are a key part of your business plan, you better be thinking now about your holiday online marketing plan. The article covers and expands on four main themes: Polish Your Web Site
Work [...]
Tags: holiday ,
marketing ,
journal ,
street ,
businesses
Site Clinic: When "Free" Actually Costs More
by Jackie Baker We've all heard the phrase "You get what you pay for" and deep down we
all know it is true. But as small businesses operating on a low budget,
it's easy for us to get into the habit of going for what's free when it
comes to our websites. The problem is "free" or "cheap" for hosting and
other foundational resources comes with major l
Tags: foundational ,
free ,
comes ,
businesses ,
operating
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