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SEW Experts: Writing Sales Copy for Conversions
One of the most common components you can test is sales copy. In today's By the Numbers column, "Writing Sales Copy for Conversions," Tim Ash explains that changing your approach to writing can often lead to a double-digit increase in conversion rates. » Full story
Tags: conversions ,
writing ,
sales ,
copy ,
components
Traffic Is Cool and All, But How Do You Turn That Into Conversions?
by Stoney deGeyter One of the most fascinating things to watch, when you're running an online business--or likely any business, for that matter--is the increase in traffic coming through your virtual (or physical) doors. Watching that traffic count tick up due to a successful optimization, PPC or social media campaign can be thrilling. Yesterday I
Tags: traffic ,
business ,
optimization ,
conversions ,
fascinating
Managing by Objectives and Impressions - Redefining the Face of Amendment Campaigns
by Paul Jahn Last week, I had lunch with Mike Rynchek, President of Spyder Trap
Online Marketing. We wound up talking quite a bit about social media
and managing-per-objectives and impressions rather than the
cost-per-conversions avenue many of us are used to. Mike was gracious
enough to be interviewed on measuring results of different
objectives.S
Tags: objectives ,
impressions ,
managing ,
conversions ,
interviewed
SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
Today's search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more.
Tags: conversions ,
search ,
increase ,
tracking ,
offline
SearchDay | Focus on Conversions
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Click Forensics Releases New Trademark Tracking Tool; Meet the New Ask.com (Again); and more.
Tags: conversions ,
performance ,
focus ,
forensics ,
trademark
Tracking Offline Conversions In Paid Search
Despite the black blindfold tightly cinched around my head, I desperately tried to see through it and giggled with anticipation. But then they began to spin me. Dizzy with excitement and determined to take my best shot, I lunged forward. Amid the howls of laughter erupting from my friends huddled around me, I anxiously tore [...]
Tags: anticipation ,
around ,
conversions ,
desperately ,
excitement
SEW Experts: Judging PPC Performance: Focus on Conversions, Part 2
Should you delete or pause under-performing keywords - or simply adjust their bid prices? In today's search advertising column, "Judging PPC Performance: Focus on Conversions, Part 2," David Szetela notes that the answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion
Tags: advertising ,
should ,
judging ,
conversions ,
performance
SEW Experts: Judging PPC Performance: Focus on Conversions
Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. In today's Profitable PPC column, "Judging PPC Performance: Focus on Conversions," David Szetela reminds you that almost every action you take to improve your PPC ad campaign should be based on conversion data. » Full s
Tags: focus ,
judging ,
conversions ,
campaign ,
performance
SearchDay | Judging PPC Performance
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Yahoo's Decker Defends Search Ad Deal with Google; Americans Expect Companies to Have Social Media Presence; and more.
Tags: marketing ,
conversions ,
search ,
judging ,
performance
The Most Important Nine Word Sentence in Advertising
Your site advertising is a wonder to behold and you re attracting plenty of traffic. Strangely though you don t seem to be getting any more conversions than you did before your campaign. What s the problem Sad to say your problems could be deeper than marketing. Keep reading for some tips on where to look....
Tags: important ,
marketing ,
attracting ,
conversions ,
advertising
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