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Search Engine Land Representing In Israel at SphinnCon
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The Fallacy of Search Engine Marketing Only
by Scott Buresh
Allow me to offer a pre-emptive caveat - I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base - primarily through using the same search engine and internet marketing methods that we deliver to our clients. A quick search on terms such as "search engine optimiza
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Speaking at Search Engine Strategies – SES New York
In a couple of weeks I will be heading out to New York with Becky to attend and speak at SES New York. New York is one of my favourite SES conferences to attend and this year promised to be another great show.
The Search Engine Strategies conference runs from Tuesday 23rd March to Thursday 25th [...]Speaking at Search Engine Strategies – SES
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How to Work with & Shop for a SEO Services Firm
If you are a small business owner or an in house marketer looking to hire an outside SEO firm to outsource all your search engine marketing efforts, this article might be right for you. If you have never really ventured out to find the right SEO company to partner with you might be in for a…Check out the SEO Tools guide at Search Engine Jour
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How a Search Engine Might Weigh Pages with Relevant Annotations Higher in Search Results
One of the words that often appears when someone describes how search engines work is relevance. A search engine attempts to show searchers web pages and other results that might be relevant to the words that they used when they perform a search. Yet, there are a number of different ways that you can [...]
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People You Know Influential, Social Media Isn’t, in Purchase Decisions
People may be more honest on Facebook these days, but we still don’t trust them. MediaPost reports that an ARAnet study shows social media and search engine recommendations coming out tied among the general population—but search engine recommendations leap out in front among affluent (>$75,000/yr—49%) and younger adults (25-34
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The Evolution of Search Results into Query Portals
When you perform a search at a search engine, you usually see a list of links to web pages in response to your search.
Over the past few years, search engine have started showing a mix of other types of results, including images, links to related news stories or blog posts, videos, book and music search [...]
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Are You Optimized? Use SEO Analysis
There are lots of little ways you can check to see if your keyword optimization efforts are paying off for your Web site. You ll know you re achieving search engine optimization when your traffic increases when you enter the keywords you re using into a search engine and actually find your own site. There are plenty of tools that will help you chec
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Google Buys Social Search Engine Aardvark
Google just put a dot to its desire to become part of the social sphere with its latest acquisition - the social search engine founded by some ex-Googlers called Aardvark. Although both companies have not yet issued an official statement about the deal, the buyout was confirmed through an email sent by Aardvark CEO Max Ventilla to TechCrunch confir
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aardvark
Search Engine Optimization and Paid Search: What Should Your Philosophy Be?
by Scott Buresh
As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising. "Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?" Without a hard look at your company's
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