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Anchor Weighs in on Click Fraud
I. Am. Hilarious. Anchor Intelligence has just released its Q3 09 click fraud data—and it’s down, contrary to what Click Forensics reported for the same period. Anchor saw worldwide click fraud drop almost four percentage points from Q2, to 23.2% of all clicks in Q3.
Interestingly, Anchor found that malicious, “attempted” cl
Tags: intelligence ,
interestingly ,
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anchor
Botnets Drive Up Click Fraud Rate in Third Quarter 2009
Click Forensics has released its click fraud report for the third quarter of 2009. Botnet activity caused the rate to rise and accounted for more click fraud activity. The click fraud rate rose to 14.1% in the third quarter, up from 12.7% in the second quarter, but down from 16% in the third quarter of 2008. Botnets accounted for 42.6% of click fra
Tags: accounted ,
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third ,
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quarter
Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. ...
Tags: collaboration ,
advertisers ,
click ,
fraud ,
reassure
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