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The eBay Syndrome
eBay has recently seen a sharp drop in traffic as they cut their affiliate stream and Google ad spend.
When you are a default category leader you no longer compete against others in your category. You compete against other categories. Google and Amazon.com understand that. Microsoft maybe. eBay no.
eBay could have used the last decade to create
Tags: category ,
ebay ,
against ,
compete ,
google
Google Launches a Sweet Competitive Research & Keyword Research Tool
The Inside AdWords blog announced the beta launch of Google's Search-based Keyword Tool. To some degree the tool is a Compete.com knock off, but with a number of exceptions
this tool is free
Google has more search data than Compete.com does
this shows bid prices and search volume estimates next to keywords (like the Google Traffic Estimator)
this
Tags: google ,
search ,
research ,
tool ,
keyword
Marketing Lessons from Google
Under-monetize to buy mindshare. (almost every category Google is in)
Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service. (almost every category Google is in)
Offer something that forces people to keep coming back to your website. Alternatively, bundle your stuff into the browser. (the
Tags: google ,
category ,
alternatively ,
almost ,
offer
Did Google Win the War on Paid Links?
Jim Boykin recently claimed to have kicked the paid links habit:
So, the best thing for my company to do, if we want to stay out of the fire, is to make sure that We Build Pages adheres to the Google Guidelines, and that means we won’t be getting any more paid links for manipulating search engines.
When I first got on the SEO scene and quickly st
Tags: links ,
paid ,
google ,
manipulating ,
guidelines
Google's Gains Continue in comScore's October 2008 Rankings
The year-over-year gains for Google that we saw in Nielsen Online's October 2008 search engine rankings were mirrored in comScore's rankings for the same month. Google enjoyed a nice 63.1% share, up from 58.5% during the same time last year. Yahoo was at 20.5% down from 22.9%> Microsoft was at 8.5%, down from 9.7%. There was one major difference b
Tags: rankings ,
google ,
comscore ,
october ,
year
Google 'Layoffs' Are Actually Cuts to Contractor Workforce
On Sunday, Web Guild spread fear around the internet by 'exposing' Google's quiet layoffs, which were said to be upwards of 10,000 employees. And Google was supposedly getting away with it through secretive loopholes that only corporate lawyers know about. They were hiring workers and not paying them benefits. Actually, those people are called inde
Tags: google ,
actually ,
layoffs ,
contractor ,
supposedly
Google Breaks Speed Record, Sorts 1TB of Data in 68 Seconds
Google has announced new technological strides: they have been able to sort 1 terabyte of data across one-thousand computers in a mere 68 seconds. (Previously, the same record of 1TB was across 910 computers and took 209 seconds.) For one...
Tags: seconds ,
computers ,
technological ,
google ,
record
Google's Search Shares Increase Upwards in October
According to Nielsen as reported by CNET and according to comScore as reported by BusinessWeek, Google search shares went up for the month of October. Nielsen reports that Google's search went up 8.1 percent (to a total of 61.2 percent)....
Tags: search ,
google ,
according ,
reported ,
percent
Google Won't Be Building A New Version of Maps for Palm OS
A Google Groups thread confirms the sad news of Palm's future. Google has decided not to spend the time, money and resources to build out a new version of the Google Maps for Mobile specifically for the Palm OS. Googler,...
Tags: google ,
version ,
specifically ,
palm ,
resources
Google AdWords Treats Accented Characters As Different Words
Did you know that using accented characters in Google AdWords would mean you need to use both variations? For example, if you advertiser for the keyword [construção], you would also need to advertise for the unaccented version [construcao]. I guess...
Tags: characters ,
accented ,
adwords ,
google ,
unaccented
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