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Workshops Offered by Direct Marketing Association and TopRank Online Marketing
TopRank Online Marketing and the Direct Marketing Association have just announced a partnership to develop and deliver a series of educational workshops on social media marketing entitled, "Social Media Smarts: Introduction to the Social Web, Tools and Tactics." With marketers facing tighter budgets in the coming months, social media marketing offe
Tags: marketing ,
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workshops ,
media
PubCon: Social Media - The Big Sexy Buzz
You may or may not be using social media tools such as Twitter, Facebook, or Digg in your business. The overarching theme from this panel at PubCon was… why not, what do you have to lose?
Social media gurus, including Warren Whitlock, Co-Author of The Twitter Revolution, Brian Carter, Director of Search Marketing for Fuel Interactive, [...]
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twitter ,
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interactive
PubCon: Understanding the Complex Social Media Marketing Playing Field
Building and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn’t collapse.
In Understanding the Complex Social Media Marketing Playing Field, mode
Tags: understanding ,
building ,
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media ,
marketing
Managing Online Reputation with SEO, Social Media & PR
One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management. Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express
Tags: reputation ,
online ,
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search
PubCon: Earning Big Bucks with Social Media Traffic
Have you considered developing content specifically to drive traffic from social media sites? Have you also considered what you want from that social media traffic, and what to do with it once you have it?
In a session titled, “Earning Big Bucks with Social Media Traffic“, Social Media Marketing advocates including Rank Fishkin, Vanessa
Tags: social ,
traffic ,
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considered ,
earning
SEW Experts: Social Media Link Building: From Fantasy to Reality
Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments. In today's Web analytics and ROI column, "Social Media Link Building: From Fantasy to Reality," Eric Eng
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fantasy ,
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reality
The Choice of a Social Media Generation
by Jennifer Laycock I've been watching with interest as some of my blogging buddies posted their reactions to the blogger outreach campaign Edelman is running for Pepsi. The crew behind the outreach program picked twenty five social media and marketer influencers and sent them a preview of the new Pepsi cans. They also opened up a room in Friendfee
Tags: outreach ,
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influencers ,
generation ,
media
Social Media Can Be Cheap, But Its Not Free
by Mack Collier One of the big reasons why social media can be so appealing to small
businesses is because many of these tools/sites are free or very cheap
to use. Which is perfect for small businesses that probably have very
little in the way of a marketing budget to begin with. But there are
still costs to consider when launching a so
Tags: businesses ,
social ,
media ,
small ,
cheap
David Meerman Scott Social Media Breakfast Minneapolis
This morning the 8th social media breakfast meeting (started by Rick Mahn) was held at the Deluxe HQ here in the Twin Cities. In a very short time this meeting of a few social media enthusiasts at a coffee house has grown to over 125 people hosted by the likes of Best Buy and [...]
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breakfast ,
media ,
meeting ,
minneapolis
How Big Companies Use Social Media @ BlogWell
Please welcome guest blogger Jessica Rosenberg, a freelance writer and active social media user who blogs daily at It’s my life… and does product reviews at The Lemonade Stand. Jessica attended BlogWell: “How Big Companies Use Social Media” event this week in San Jose. As sponsors of BlogWell, TopRank’s Online Marketin
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companies ,
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jessica
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