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What does SEO stand for?
Ok I know that it stands for Search Engine Optimisation, but when I’m asked by people not in the industry what is the best way to explain without my normal smart arse response…so when people say what does SEO stand for? what should I answer?
DaveN
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Outbound Linking For Fun And Profit
Linking out is a valuable marketing strategy on a number of levels.
It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a co
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webmasters ,
increases
Wordtracker Launches “Keyword Questions”
Wordtracker has launched “Keyword Questions,” a free tool that let’s webmasters and SEOs find the specific questions that
people type into search engines. The answers to these questions can provide interesting web copy and could pick up a lot of search traffic. According to Ken McGaffin, Chief Marketing Officer of Wordtracker, “People hav
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keyword ,
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search
Website Checklist: Getting To The Close
Sales people talk a lot about about "closing the deal", the final stage in the sales process needed to get people to sign on the dotted line.
Typically, the stages leading up to the "close" are affordability, no perceived need, no hurry, or no trust. Sales people are trained on how to spot and deal with this issues, and ways in which to overcome a
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affordability ,
about ,
close
Why Being Likeable is a Profitable Business Strategy
4 Reasons You Want to be Liked
One thing that has always fascinated me about Rand Fishkin is how likeable he is. Being known and likeable is an effective business strategy for 4 big reasons
People prefer to spend money with people they like and trust. We purchase based on emotion and then use logic to justify our emotions. (This gives a likeable p
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strategy ,
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people
Track Hot Trends With Twitter Tools
Twitter is this year’s main buzz and so far it doesn’t seem to be going anywhere. Millions of people spend hours micro-blogging on Twitter and even big brands are embracing Twitter to grow their business.
With such Twitter global use it definitely make sense to spot most popular trends people are discussing:
Twitter Meme and Buzz Tracke
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definitely
Relationship Marketing Via Consumer Interaction
There was a time when people bought from those people who knew them.
You went to the local butcher or baker, and he knew your name, and your kids names. Personal interaction was a valuable sales and marketing tool.
We can apply this strategy to the web, too.
Interaction Marketing
Interaction marketing, as the name suggests, is about the marketi
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personal
Google Blogsearch and Techmeme
More and more people are spending free time (and work time) online and lots of those people want to discover interesting things on the web. Google Blogsearch’s new home page applies that insight with a browsable version of what’s going on in the blogosphere. The UI design is a little reminiscent of Google News, but [...]
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blogsearch
Dan Zarrella Guest Post - Go Viral with the “They Might Miss it” Hook
One of the most surprising things I learned while working on my viral content sharing report is that one of the most common reasons people send content to their friends is because they believe that otherwise their friends may not see it. People who mentioned this typically said things like "they might have [...]
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The Value Of Linking Out: $56m Per Year
Further to my post the other day about SEO Blackholes, here's an interesting study regarding the value of linking out.
The common wisdom is that linking out will result in the following:
People will not link back to your site
A page that sends people away has low engagement
It boosts the completion at your expense
However, it appears that top
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value ,
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