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Leveraging SEO and PR with Digital Public Relations
Today I did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business marketers can understand. [...]
Tags: relations ,
optimization ,
public ,
identifying ,
understand
PRSA 2008: What’s The ROI On Your Press Release?
Working for TopRank Online Marketing, which offers both SEO and public relations services, I always enjoy attending sessions that focus on both.
In part, it’s an excellent feeling to know that the SEO services we integrate into our online PR programs are ahead of the game in many ways, and in part because there is always [...]
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always ,
online ,
attending ,
relations
SEO Basics: Ensure Your Site is Crawlable
Online Marketing Blog has always been about more than search engine optimization, covering digital public relations, social media marketing and plenty of other internet marketing topics. And yet, SEO is a core component of nearly every thing we do in our consulting practice.
For the web site owners and marketers fairly new to the site optimization
Tags: marketing ,
optimization ,
site ,
consulting ,
relations
Digital PR and SEO Series: Part 1
What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything!
You’d be hard pressed to find any modern public relations agency practice that isn’t researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. The winds of
Tags: implementing ,
social ,
public ,
digital ,
relations
Digital PR and SEO Series: Part 2
Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today’s entry will discuss how to start going about it.
Leveraging Low and High Tech for Social Media Relations
“Fuzzy”. That’s how I would describe most companies’ thinking on social media, SEO and PR. How ca
Tags: optimization ,
digital ,
media ,
relations ,
social
Digital PR and SEO Series: Part 3
We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and social media monitoring.
Practical Examples of Involving SEO Expertise with Media & Blogger Relations, Social Media Monitoring
The advent of di
Tags: blogger ,
social ,
monitoring ,
media ,
relations
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