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SEW Experts: Writing Sales Copy for Conversions
One of the most common components you can test is sales copy. In today's By the Numbers column, "Writing Sales Copy for Conversions," Tim Ash explains that changing your approach to writing can often lead to a double-digit increase in conversion rates. » Full story
Tags: conversions ,
writing ,
sales ,
copy ,
components
Will Google Book Search Help Or Hurt Libraries And Book Sales?
Tags: libraries ,
book ,
google ,
search ,
sales
Holiday Online Sales Dip for First Time
While not a shock considering the way this past quarter has been going for the economy in general, the Wall Street Journal reported online sales declines for ecommerce for the first time ever during this past holiday shopping sales.
The numbers aren’t dramatic but some would say that just the fact that they were negative is [...]
Tags: sales ,
holiday ,
online ,
considering ,
first
Website Checklist: Getting To The Close
Sales people talk a lot about about "closing the deal", the final stage in the sales process needed to get people to sign on the dotted line.
Typically, the stages leading up to the "close" are affordability, no perceived need, no hurry, or no trust. Sales people are trained on how to spot and deal with this issues, and ways in which to overcome a
Tags: people ,
sales ,
affordability ,
about ,
close
Bloggers Increase HP Laptop Sales 85%
It’s uncommon to see sales increase by double digits. HP had a new laptop called Dragon. Sales were flat after trying traditional marketing. So they decided to try another way - engaging bloggers. A quick way to do that is to send bloggers an ultralight $5,000 laptop to give away to one of their readers.
Nine [...]
Tags: sales ,
traditional ,
increase ,
laptop ,
bloggers
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