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The Evolution of Online Advertising Technology - More Targeting, Less Privacy (Part Two)
by Scott Buresh Even with the cookie-type behavioral advertising technology, there was a way for users to prevent these ads from targeting them. They could set their machines not to accept any cookies at all by setting their browser security setting to high. This solved the privacy issue, although many websites would (intentionally or not) render i
Tags: advertising , technology , targeting , privacy , setting
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