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Things You Should Expect from an SEO
Stoney DeGeyter has written an insightful piece on Search Engine Guide on what you should expect from your SEO consultant. Obviously, depending on your goals, this may differ, but the ideas are the same. He explains that traffic is something...
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SEW Experts: Judging PPC Performance: Focus on Conversions, Part 2
Should you delete or pause under-performing keywords - or simply adjust their bid prices? In today's search advertising column, "Judging PPC Performance: Focus on Conversions, Part 2," David Szetela notes that the answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion
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Making Sense Of Google’s New Dynamic URL Recommendations
Google’s recent blog post recommending that webmasters avoid rewriting dynamic URLs caused a minor furor in the search marketing industry. Reactions ranged from nervous fears that sites with rewritten URLs should suddenly reverse out their extensive work, all the way to amazement and even anger that Google should recommend a halt to something
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Making Site Search Work for Your You (and Your Visitors)
by Stoney deGeyter Back in August of this year, while at Search Engine Strategies in San Jose, I sat in a session where one of the speakers talked about site search. He said something that I fundamentally disagree with but it got me thinking about why you should or should not implement a search feature on your own site. I believe that implementing
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93% of Americans Expect Companies to Have Social Media Presence
A new study is showing that 93% of Americans expect companies to have a presence in social media. 85% say companies should interact with consumers via social media, according to the data released by Cone, Inc. Specifically, those surveyed believe: Companies should use social networks to solve my problems (43%)Companies should solicit feedback on th
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The Best Damn Web Marketing Checklist for Site Search
by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers in-site search, what features should be included, what is expected by visitors and how the results should be laid out. Why this is important: Site search is an important
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Friday Recap
We're having our own little Random Acts of Kindness Day at Bruce Clay, Inc. You should join us and do something nice today for someone else. Perhaps you should send your favorite blogger a cupcake in a jar? Just a suggestion. Ah, a year later and the whole Pluto debacle...
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