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Cyber Monday: Kickstart to Christmas?
By Peter Young
The scepter of a credit crunch/recession has been looming large both in the US and the UK over the last year or so, with resulting bottom lines significantly affected. For many retailers this has seen Christmas come later than in previous years, with many retailers only starting to see the increases in traffic [...]
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Can't Win For Losing
by Sage Lewis There's some bad news but good tools in the news this week. Yahoo "can't win for losing" as Google terminates its advertising partnership with them and Yahoo shares drop significantly. While Google and Yahoo part ways, Yellowbook and YouTube join forces to distribute SMB videos. Wordtracker announces a new tool that anticipates the qu
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Alternative Discovery & SEO: Feeds, PDFs & Blog SEO
Back from yet another dismal boxed lunch. Honestly, food shouldn't be so depressing. Or soggy. Significantly less depressing than lunch? Moderator Joe Laratro and speakers Stephan Spencer, Founder & President, Netconcepts, George Aspland Founder & President, eVision, LLC and Greg Jarboe President and co-founder, SEO-PR, seo-pr.com. Rick Klau from G
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How Much is a Link Worth (to YOUR Business)?
Pricing a Link
When trying to understand the value of a link a variety of factors can be considered, including:
PageRank / link equity
anchor text (if you can influence it to align with your keywords that increases the value significantly)
link location (inline links are more likely to be trusted than links in the footer of a page near a bunch of o
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SearchCap: The Day In Search, October 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchPerks - Microsoft’s New Prizes For Searches Program
Microsoft’s Live Search Cashback program has failed to grow the company’s search traffic significantly (as I expected), so now it’s try again [...]
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