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Align Your SEO Strategy With Site Structure
I'd like to take a look at an area often overlooked in SEO.
Site architecture.
Site architecture is important for SEO for three main reasons:
To focus on the most important keyword terms
Control the flow of link equity around the site
Ensure spiders can crawl the site
Simple, eh. Yet many webmasters get it wrong.
Let's take a look at how to d
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architecture
Yahoo Also Launches Site Defending Search Ad Deal with Google
Last week, Google launched a site that explained what they feel are the facts behind their search advertising agreement with Yahoo. Now, Yahoo is doing the same. The site does not offer much new in the way of arguments supporting the partnership. Yahoo reiterates the point that advertisers set the price of search ads through the bidding process, an
Tags: advertising ,
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yahoo
The Best Damn Web Marketing Checklist for Site Maps
by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers issues related primarily to on-site site maps but can also be relevant for xml site maps. Why this is important: Site maps provide a one-click path to any destination wi
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marketing
New E-book: How to SEO Your Site in 60 Minutes
If you’ve been reading this blog for a while, you may recall a post I wrote last year called “How to SEO Your Site in 60 Minutes.” It quickly became one of the most popular things I’ve ever written and received all kinds of positive comments on this blog and elsewhere. But it also led [...]
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elsewhere ,
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Peter Da Vanzo: New SEO Book Author
When I first started blogging I tried to learn from and emulate 3 of my favorite bloggers: Seth Godin, Peter Da Vanzo, and Steven Berlin Johnson. A large part of the success of this site was learning from those guys. Recently I was lucky enough to hire on Peter Da Vanzo to help do some of the writing on this site. He has been blogging about search
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blogging
Stumbling Blocks to Web Site Success
There are many reasons a web site might just sit there and fail to achieve its goals. Some might be big and structural such as not clearly defining the site s objectives in the first place. Others might be small like broken links or an unnecessary splash page. If you re not happy with your web site s performance keep reading you just might find you
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might
Google Announces Google Book Search APIs
The Google Book Search Blog announced the new developer site for the Google Book Search APIs. The API allows developers to add Google Book Search features to their web site. For example, you can now embed book previews, when available, to books listed on your site. For example, if you are on Books A Billion and find a book named Google Advertising
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example ,
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google
Google Launches Yahoo-Google Facts Site
Google has launched a new informational site designed to tell its story about why there's no need to fear an ad partnership between it and Yahoo. Within the site, you'll find lots of information about the deal except for one key fact: when exactly does it start? The launch of the site suggests any day now.
Click to continue reading...
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SearchCap: The Day In Search, September 25, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Google Launches Yahoo-Google Facts Site Google has launched a new informational site designed to tell its story about why there's no need to fear an ad partnership between it and Yahoo. Within the site, you'll
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informational ,
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search
(QualityGal) Dear SEO Spammers, Please Do Your Homework
Dear SEO Spammers,
If you are going to send out emails for your SEO services to get websites to rank on Google and Yahoo, don’t pick a website that is noindexed. (How did you even find it? Oh wait, that’s right. Google indexed it anyways.)
Assuming I did want this site (not the site I [...]
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qualitygal ,
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