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Fundamentals of Social Media Marketing Strategy
Central to the notion of social media is the ability to create, publish and share content. The sheer volume of information on the topic of social media marketing makes filtering and prioritizing what’s most important to a specific organization a challenging task.
There’s a lot of excitement from marketers and companies but not everyone
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fundamentals
Social Media Interview Shonali Burke
Social Media Smarts Interview with Shonali Burke I first ran into Shonali Burke right before she presented with Katie Paine at the PRSA International conference, “True Tales From the Social Media Measurement Trenches”. We had not met in person before but were connected on Twitter. Social media will do that - facilitate real world connec
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Best Books on Social Media
Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics.
As a [...]
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topics ,
information ,
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Cirque du Soleil Jessica Berlin on Social Media Marketing
One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take
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practitioners
Hands On Social Media for Direct Marketers
TopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers. On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will
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media
Win Copies of Jim Tobin’s Book “Social Media is a Cocktail Party”
How about another great book contest? Whaddya say?
This time around, I’m excited to share a great book by a good friend of mine. Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing by Jim Tobin distills all of Jim’s expertise into 178 pages of social-media goodness. How much [...]
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Procter & Gamble Doesn’t Understand Social Media
The New York Times recently ran an article by Randall Stross about Procter & Gamble’s attempt at marketing on Facebook. While I will give Procter & Gamble credit for at least trying to engage social media, it’s pretty obvious that they are drastically failing.
Stross points out several examples of Procter & Gamble’s bo
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Report: 40 Million In The US Contribute to Social Networking.
Netpop Research has released a report that says that around 40 million Americans contribute to social networking sites. 76% of all US broadband users actively contribute to social media sites, and 29% regularly contribute to social networks. (via)
Who are these social networkers?
Netpop tells us that the typical social networker is female (57% vs.
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report
Links for 2008-12-10 [del.icio.us]
The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed » techipedia | tamar weinberg
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etiquette
Links for 2008-12-06 [del.icio.us]
Web Analytics Career Advice: Options, Directions, Jobs. | Occam's Razor by Avinash Kaushik
SEM Compendium - 311 SEM Resources | Squareoak Social Media Blog | Brendan Picha
13 Ways to Categorize Gifts in Holiday Emails | Get Elastic
Small Businesses, Get Into the Spirit of Giving!
Design and Appearance: Affecting the Results in Social Media | 10e20
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