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Workshops Offered by Direct Marketing Association and TopRank Online Marketing
TopRank Online Marketing and the Direct Marketing Association have just announced a partnership to develop and deliver a series of educational workshops on social media marketing entitled, "Social Media Smarts: Introduction to the Social Web, Tools and Tactics." With marketers facing tighter budgets in the coming months, social media marketing offe
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association ,
workshops ,
media
Citysearch Rebuilds Site with a More Social, Local and Mobile
Citysearch appears to be going for the jugular with its newly rebuilt site. While many sites add a little social here and a little mobile there, Citysearch is going for the three hottest trends all at once: Social, Local, Mobile. "We rebuilt the Citysearch platform to give our users what they asked for -- a new site that drills down to the hyper-lo
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social ,
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rebuilt ,
little
Citysearch Debuts Broad Redesign: More Social, Local & Mobile
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redesign ,
mobile ,
social ,
debuts
Social Networks, Your Way
by Beth Harte I have rules about my social networks and I am sure most people who are comfortable utilizing social networks do too. When someone is just starting to get involved in building up their social network it's hard to know or recognize when and where to set boundaries. As well, there seems to be a bit of a challenge when it comes to being
Tags: networks ,
social ,
when ,
comfortable ,
boundaries
PubCon: Social Media - The Big Sexy Buzz
You may or may not be using social media tools such as Twitter, Facebook, or Digg in your business. The overarching theme from this panel at PubCon was… why not, what do you have to lose?
Social media gurus, including Warren Whitlock, Co-Author of The Twitter Revolution, Brian Carter, Director of Search Marketing for Fuel Interactive, [...]
Tags: social ,
media ,
twitter ,
pubcon ,
interactive
PubCon: Understanding the Complex Social Media Marketing Playing Field
Building and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn’t collapse.
In Understanding the Complex Social Media Marketing Playing Field, mode
Tags: understanding ,
building ,
social ,
media ,
marketing
Managing Online Reputation with SEO, Social Media & PR
One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management. Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express
Tags: reputation ,
online ,
social ,
media ,
search
The New Rules of Marketing & PR
Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden poste
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toprank ,
presentation ,
social ,
enthusiasts
PubCon: Earning Big Bucks with Social Media Traffic
Have you considered developing content specifically to drive traffic from social media sites? Have you also considered what you want from that social media traffic, and what to do with it once you have it?
In a session titled, “Earning Big Bucks with Social Media Traffic“, Social Media Marketing advocates including Rank Fishkin, Vanessa
Tags: social ,
traffic ,
media ,
considered ,
earning
Just How Much Transparency Should We Expect from President Obama?
It’s not difficult to see just how important social media was to the presidential campaign of Barack Obama. He had a long list of social media touch points, including: His official blog.
His mass of Facebook and MySpace friends.
Twitter followers.
His Flickr photos and YouTube videos.
His excellent online reputation and his attempts to fight
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social ,
transparency ,
reputation ,
obama
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