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The Stuff of Lies
The Story of Stuff is a stories of Lies.
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lies ,
stories ,
story
Six Keys to a Viral Message that Sticks - Part Six: Tell a Story
by Jennifer Laycock I've spent the last month offering up a series of posts based on Chip and Dan Heath's book about viral marketing. In the last article of the series I'll be examining the craft of telling a story. The idea of using a story to make a point stick is an ancient one, going back to Biblical times when parables were used to explain spi
Tags: story ,
series ,
viral ,
marketing ,
examining
Updating a Small Business Success Story: Pink Cake Box
Does the name Pink Cake Box bring back any memories? That’s the name of the small business I profiled on Search Engine Land early this year in the first “small business success story” I wrote. They were already a big success when I did that case study on SEL, and now things have only gotten [...] Related posts:Latest SEL column /
Tags: business ,
success ,
small ,
story ,
memories
Is Your Copywriting a Detective Story?
by Mike Moran Ever see a billboard on the side of a bus for a new movie? "Wow" or "Amazing" is a typical quote. But you've heard the occasional story that the full reviewer's quote was actually "Wow, this is the worst musical I've seen in 20 years." or "It's amazing that a studio even released this movie." The people reading our marketing claims of
Tags: story ,
quote ,
occasional ,
copywriting ,
amazing
If You Build It SEO-Friendly, They Will Come
"So I audited the website, made all kinds of great SEO recommendations, and nothing. None of them got implemented. Not a single one." Sound familiar? This story is told all too often, at search industry events, cocktail parties and around water coolers at web-based companies everywhere. It's a story that starts with a VP hiring either a Search Engi
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everywhere ,
implemented ,
search ,
recommendations
Google News is Getting the Date Wrong on Old News Stories
Last week there was a bit of a brouhaha over Google news incorrectly giving the wrong date for a news story. In that particular incident Google news picked up a 6 year old story about United Airlines filing bankruptcy which upset the stock market for that particular stock. I’ve seen things like that happen before [...]
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incorrectly ,
google ,
particular ,
news
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