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Trulia Partners with Placecast for Audience Targeting and Dynamic Messaging
Real estate search site Trulia has partnered with Placecast for audience targeting and dynamic messaging. The goal is to improve the relevancy of the ads appearing on their site. Placecast will use its proprietary targeting algorithms to generate ads based on the real estate locations in which a user expresses interest. The ads will also take into
Tags: placecast ,
targeting ,
messaging ,
audience ,
dynamic
The Evolution of Online Advertising Technology - More Targeting, Less Privacy (Part Two)
by Scott Buresh Even with the cookie-type behavioral advertising technology, there was a way for users to prevent these ads from targeting them. They could set their machines not to accept any cookies at all by setting their browser security setting to high. This solved the privacy issue, although many websites would (intentionally or not) render i
Tags: advertising ,
technology ,
targeting ,
privacy ,
setting
Yahoo! Search Marketing Rolls Out New Features
YahooPete has written on three of his usual forums to let us know that Yahoo Search Marketing has come out with many desired features. They include: * Country-level targeting * City and zip-level targeting * Targeting English-speaking US and Canada...
Tags: targeting ,
marketing ,
features ,
search ,
level
The Evolution of Online Advertising Technology - More Targeting, Less Privacy (Part One)
by Scott Buresh Please bear with me as I go through a brief history of basic online advertising. The evolution of targeted online advertising is interesting, because I believe the perceived harmlessness of early advertising technology and targeting tactics lulled many people into a sense of complacency or perhaps even false security. In the beginni
Tags: evolution ,
online ,
targeting ,
technology ,
advertising
ISP Behavorial Targeting Test To Begin In UK Tomorrow
The initials for British Telecom (”BT”) might now come to stand for “behavioral targeting” as the company prepares its opt-in trial with Phorm. Phorm is a UK-based firm that seeks to tap ISP behavioral data in an effort to serve more relevant ads to end users. The BT-Phorm “Webwise” test begins tomorrow and promi
Tags: behavorial ,
phorm ,
tomorrow ,
targeting ,
behavioral
DIY Ad Targeting from MySpace
Yet another way for a social network to monetize itself—MySpace is launching a do-it-yourself ad targeting program. Currently in beta at advertise.myspace.com, the program is designed to help MySpace advertisers promote their business or their music.
The ad program runs on a CPC basis with a minimum $0.25 bid ($25 campaign minimum). The progr
Tags: advertisers ,
minimum ,
targeting ,
program ,
myspace
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