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Maximize Your Paid Search Budget with Better Ads
by Jennifer Laycock With the holiday shopping season already in full gear online, paid search prices are going to be going up. After all, more competition equals higher prices. That means you'll need to make sure every ad you create has the best shot at landing you a conversion. To do that, you really need to understand how to write great ads. Kare
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Google Terminates Yahoo Advertising Partnership
Yahoo announced that Google has decided to terminate its advertising partnership with Yahoo, "following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns," the Yahoo press release stated. While I understand Google does not want to add another legal battle,
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Leveraging SEO and PR with Digital Public Relations
Today I did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business marketers can understand. [...]
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Whiteboard Friday - Implementing Keyword Research
Posted by great scott!Often times people understand the process of Keyword Research, but don't quite know what to do with that beautiful, targeted, nicely-ordered list of lucrative keywords once they have it.
This week Rand goes through the process of what you should consider to actually put your keyword research and targeting into action. We'll l
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How Much is a Link Worth (to YOUR Business)?
Pricing a Link
When trying to understand the value of a link a variety of factors can be considered, including:
PageRank / link equity
anchor text (if you can influence it to align with your keywords that increases the value significantly)
link location (inline links are more likely to be trusted than links in the footer of a page near a bunch of o
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Still Trying to Understand Twitter? Think of Post-it Notes...
by Jennifer Laycock Last month at fall SBMU here in Columbus, I was trying to explain Twitter to some folks in my social media session who weren't familiar with it. Since I'm a big fan of analogies, I spent the week before the show trying to come up with a quick and easy way to explain Twitter. The thing that kept popping into my head was the idea
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Soleil-Media Metrics - Proof that Wall Street Just Doesn’t Understand Google
Yes, we’re facing tough economic times–a recession even–and, yes, Google’s going to feel the squeeze just like the rest of us. Still, it seems that some Wall Street analysts simply don’t understand what makes Google, Google. Soleil-Media Metrics analyst Laura Martin cut her rating on Google to "Hold" from "
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Blue Hat Technique #20 - Cyclic Documents
Summer You Never Even Really Gave Yourself enough time. There was a bit of confusion with my cycle sites technique illustrated in the SEO Empire Part 1 post. I used autoblogs as an easy to understand example. Autoblogs generate links quickly to themselves and can be cycled (redirected) to a source to push those [...]
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5 Ways to Beef Up Your Blogging Team
by Manoj Jasra If you are the sole contributor to a personal or corporate blog and have been the main source of content for quite some time, you can understand the pressure of trying to provide unique content day in and day out. There will be times where you simply lack inspiration and will look for help to bare the load. Finding consis
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